Sheikh Mansoor bin Mohammed Visits Dubai Active, Dubai Active Industry, and Dubai Muscle Show at Expo City

DUBAI: H.H. Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Sports Council, recently visited the eighth edition of the renowned Dubai Active, Dubai Active Industry, and Dubai Muscle Show at Expo City Dubai. This year’s event is set to break records, with an expected 38,000 fitness and bodybuilding fans attending over three days.

Middle East’s Biggest Fitness Expo Hits New Milestones

Taking place from October 25 to 27 at the Dubai Exhibition Centre, the Dubai Muscle Show 2024 has become the largest fitness and bodybuilding event in the Middle East. Co-organized by the Dubai Sports Council, the show features 400 exhibitors from 40 countries. These exhibitors, representing top international brands, bring the latest in sports equipment, nutritional supplements, fitness gear, and technology to the region.

Sheikh Mansoor’s Engagement with Leading Fitness Brands

During his visit, Sheikh Mansoor showed keen interest in the diverse array of products, from fitness gear to nutritional products, showcased by major international companies. Accompanied by Dubai Sports Council leaders, including Khalfan Belhoul and Saeed Hareb, Sheikh Mansoor interacted with representatives, gaining insights into the newest innovations in training, health, and fitness.

Key Events and Competitions Set to Attract Thousands

The Dubai Muscle Show features several headline competitions and attractions:

• Dubai Muscle Classic: As the region’s largest bodybuilding competition, the Dubai Muscle Classic offers AED70,000 in prize money and the chance to win 13 IFBB Pro Cards, a pathway to professional bodybuilding.
• FMG International Ladies Competition: New to this year, this competition encourages women athletes in bodybuilding and fitness.
• Dubai Muscle Talks: Featuring fitness icons like Hadi Choopan, Ronnie Coleman, Hany Rambod, and Phil Heath, Dubai Muscle Talks will include sessions on elite training techniques, nutrition, and motivational strategies for aspiring champions.

Visitors can also enjoy meet-and-greet sessions with bodybuilding legends, including photo ops and autograph signings.

Educational and Inclusive Fitness Initiatives

This year’s edition has partnered with the Knowledge and Human Development Authority and Gems Education Foundation to promote fitness among UAE students. Offering free tickets to students, the event encourages youth to embrace an active lifestyle and learn from industry leaders.

In a unique addition, the show includes the HYROX 365 Challenge, powered by GymNation. This endurance event invites athletes to test their strength and stamina. Additionally, GymNation and the Heroes of Hope Foundation will host a People of Determination Competition, encouraging inclusivity and engagement for all participants, including 50 children with special needs.

Combat Sports and Future Champions Showcase

For combat sports fans, the Forge Grappling Challenge by Roger Gracie Academy Dubai will offer live Jiu-Jitsu competitions and expert seminars. Team Nogueira Dubai’s Future Champions Tournament will showcase young talents in Boxing, MMA, and Muay Thai through live demos and training sessions.

Sponsorships Supporting the Event’s Success

Dubai Muscle Show 2024 enjoys support from top sponsors, including Platinum sponsors like Basix, MedX Pharmacy, Raw Nutrition, Life Pharmacy, New Rock Supplements, and Taiwan Excellence, along with Gold sponsor Panatta. Optimum Nutrition, C5, and other renowned brands are also contributing as event partners.

The Dubai Active, Dubai Active Industry, and Dubai Muscle Show continue to elevate Dubai as a global hub for fitness and sports. Sheikh Mansoor’s visit highlights the Dubai Sports Council’s commitment to supporting the UAE’s fitness and sports sectors, contributing to the economy and inspiring a healthier future.