Saudi Tourism Ministry Wins Communication Award at SGCA 2024
Saudi Tourism Ministry Wins Communication Award at SGCA 2024
Riyadh: The Saudi Ministry of Tourism, represented by the General Administration of Institutional Communication, won the best integrated communication system award at the 13th International Government Communication Forum.
The award recognizes the ministry’s media campaign, which coincided with Saudi Arabia’s achievement of welcoming over 100 million domestic and foreign tourists in 2023. The campaign contributed to enhancing international interest in the Kingdom as a global tourist destination.
Record Participation
The Sharjah Government Communication Award 2024, in its 11th year, had the most significant number of participants since its inception, with over 3,800 Arab and international submissions from 44 countries.
Key Achievements
- Global Reach: The media campaign achieved a total reach of nearly 80 million across social media platforms, with high views and interactions.
- International Recognition: The campaign positioned Saudi Arabia as an open and welcoming destination for tourists and investors.
- Economic and Social Benefits: The campaign highlighted the economic and social returns generated by tourism, such as job creation, cultural exchange, and economic diversification.
Ministerial Support
Majed Al-Hamdan, director-general of institutional communication at the Ministry of Tourism, acknowledged the significant influence of Tourism Minister Ahmed Al-Khateeb in implementing a comprehensive communication campaign. The campaign mobilized major local, regional, and international media to convey Saudi Arabia’s readiness to welcome tourists from all over the world.
SGCA Recognition
The SGCA recognizes innovative and effective communication strategies that promote transparency, trust, and positive societal outcomes. The Saudi Tourism Ministry’s award is a testament to its successful efforts in showcasing Saudi Arabia as a global tourist destination
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