Saudi Media Academy Finishes Global Event Training in Switzerland

Lausanne, Switzerland The Saudi Media Academy, part of the Ministry of Media, has finished a special training program in Switzerland on how to manage big international events. The program was held in cooperation with EHL Hospitality Business School, the top-ranked school in the world for hospitality and event management.

The five-day program was part of the Media Leaders Track. More than 40 leaders from government and private companies joined the training. They spent 30 hours in workshops led by international experts and visited famous Swiss institutions that organize global events.

Participants learned the latest skills in planning, organizing, and creating strong audience experiences for major events around the world.

During the program, the Saudi Media Academy signed a memorandum of understanding with EHL University. This agreement will help build stronger international cooperation and allow cultural and knowledge exchange with global schools.

The event ended with a graduation ceremony where participants received certificates approved by both EHL Hospitality Business School and the Saudi Media Academy. The ceremony was attended by Dr. Abdullah bin Ahmed Al-Maghlouth, Assistant Minister of Media and Chairman of the Saudi Media Academy, along with other officials.