Saudi Arabia: Diriyah Company Named Official Sponsor of Diriyah Saudi Super Cup for Second Consecutive Year

Diriyah Company Reinforces Commitment to Saudi Football

Diriyah Company has once again solidified its position as a key supporter of Saudi football by renewing its sponsorship of the Diriyah Saudi Super Cup. The announcement, made by the Saudi Arabian Football Federation (SAFF) in collaboration with SMC, highlights the tournament’s growing stature and Diriyah Company’s commitment to the Kingdom’s sports scene.

Scheduled to take place in Abha from August 13 to 17, the Diriyah Saudi Super Cup will feature a thrilling clash between Al Hilal, Al Nassr, Al Ahly, and Al Taawoun. The tournament promises to be a showcase of Saudi football talent and a platform for intense competition.

Jerry Inzerillo, Group CEO of Diriyah Company, expressed enthusiasm for the renewed partnership, citing the surge in popularity of Saudi football as a primary motivation. He emphasized the opportunity to leverage the platform for marketing and to capitalize on the growing global interest in Saudi football, fueled by the presence of international stars and the increasing competitiveness of the league.

Ibrahim Al Kassim, Secretary General of SAFF, praised the successful inaugural Diriyah Saudi Super Cup and the value of the continued partnership with Diriyah Company. He stressed the alignment of the sponsorship with the federation’s goals of driving investment, increasing revenue, and contributing to Saudi Vision 2030. The tournament serves as a powerful platform to showcase the Kingdom’s cultural and heritage sites, attracting both domestic and international audiences.

Diriyah Company Renews Sponsorship of Saudi Super Cup

SMC CEO Khalid bin Waleed AlKhudair echoed the sentiment, highlighting the previous tournament’s success in establishing the Diriyah Saudi Super Cup as a leading regional sporting event. The partnership underscores the Kingdom’s dedication to promoting its heritage and culture through sports, aligning with the broader objectives of Saudi Vision 2030.

With the renewed sponsorship and the upcoming tournament, Diriyah Company and the Saudi Arabian Football Federation are poised to elevate the Diriyah Saudi Super Cup to even greater heights, solidifying its position as a cornerstone of Saudi sports and a catalyst for economic growth.

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