New Umrah Program Aims to Enhance Pilgrim Experience

Direct Umrah Program Introduced to Boost Service Quality

The Ministry of Hajj and Umrah has unveiled a groundbreaking new program designed to elevate the Umrah experience for pilgrims. The Direct Umrah Program empowers companies to serve pilgrims directly, ensuring high-quality standards without the involvement of intermediaries.

The primary objective of the program is to enrich pilgrims’ journeys by facilitating visits to historical sites linked to the Prophet’s life and showcasing the Kingdom’s diverse attractions. This initiative aligns with the broader goal of enhancing the Umrah experience and empowering the private sector to provide year-round services.

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In collaboration with the Pilgrim Experience Program, part of Saudi Vision 2030, the Ministry of Hajj and Umrah convened the second Umrah organizations’ gathering in Makkah. Led by Minister Tawfiq Al-Rabiah, the meeting focused on streamlining procedures, enforcing compliance standards, and addressing challenges to ensure top-quality services.

The Direct Umrah Program introduces innovative tools and indicators for monitoring performance, fostering a culture of continuous improvement among service providers. The ministry’s commitment to enhancing Umrah services is evident in its efforts to welcome a growing number of pilgrims each year and provide a truly enriching faith journey.

This initiative aligns with the broader goals of Saudi Vision 2030, which seeks to transform the Kingdom into a global leader in Hajj and Umrah services. By empowering the private sector and focusing on quality, the Ministry of Hajj and Umrah is paving the way for a more fulfilling and memorable Umrah experience for pilgrims from around the world.

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