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Milaf Global Showcases Saudi Dates, Camel Milk and Coffee Brands at Buraidah Carnival

By · September 27, 2026 · Updated September 27, 2026 · 2 min read
Milaf Global Showcases Saudi Dates, Camel Milk and Coffee Brands at Buraidah Carnival

Buraidah, Saudi Arabia: Milaf Global, a company owned by Saudi Arabia’s Public Investment Fund (PIF), is showcasing a range of Saudi food and beverage brands at the Buraidah International Dates Carnival as part of efforts to promote locally developed products and expand their presence in new markets.

The company is participating as a strategic sponsor of the carnival, presenting products linked to Saudi dates, camel milk and Saudi coffee. The participation highlights the growing commercial value of products connected to the Kingdom’s local environment, agriculture and cultural heritage.

Milaf Global Promotes Saudi Heritage Products

Milaf Global said its participation in the Buraidah International Dates Carnival forms part of its strategy to develop products based on Saudi resources and heritage. The company also aims to use specialised exhibitions and events to introduce its brands to a wider audience and explore opportunities for growth.

Also Read: Saudi Arabia’s Re-Exports Hit SAR 61 Billion in 2024, Growing by 23%

The Buraidah carnival provides an important platform for companies operating in Saudi Arabia’s food and agriculture sectors, particularly businesses involved in dates and related products. Dates remain one of the Kingdom’s best-known agricultural products and are increasingly being developed into value-added food and beverage offerings.

Supporting Saudi Arabia’s Food and Beverage Sector

Milaf Global continues to expand its operations in the food and beverage industry by developing new products and increasing their distribution. The company’s focus reflects broader efforts in Saudi Arabia to strengthen locally produced goods and increase their reach in domestic and international markets.

The strategy also supports Saudi Arabia’s wider economic diversification plans. The Kingdom has been working to increase international trade and strengthen its position as a regional business and logistics hub. Arab Times News previously reported that Saudi Arabia’s re-exports reached SAR 61 billion, highlighting the continued expansion of the country’s non-oil trade sector.

Saudi Vision 2030 and Non-Oil Exports

The expansion of Saudi-made food products is aligned with Saudi Vision 2030 initiatives covered by Arab Times News, which include increasing economic diversification, supporting national industries and strengthening non-oil exports.

By investing in products such as dates, camel milk and Saudi coffee, Milaf Global is seeking to turn traditional Saudi products into commercially competitive brands that can reach consumers beyond the Kingdom.

The company said it will continue developing its products and expanding distribution as it explores opportunities in new markets.