Emirates Extends US Open Sponsorship, Unveils Community Initiative

Emirates Renews Commitment to Tennis and US Communities

Emirates has solidified its long-term partnership with the US Open Tennis Championships, extending its role as the Official Airline Partner for multiple years. The airline is set to make a significant impact on US communities through a new initiative, demonstrating its commitment to tennis and social responsibility.

The Emirates “Force for Good” court refurbishment program will launch during the 2024 US Open, with the revitalization of three courts at Brooklyn’s De Hostos Playground. This is just the beginning of a multi-year effort to transform underserved parks, schools, and community centers across Emirates’ US destinations into vibrant tennis hubs.

By partnering with the USTA Foundation, Emirates aims to provide underprivileged youth with life-changing opportunities through tennis and education. The airline’s investment will not only enhance court facilities but also support comprehensive programs designed to inspire and empower young people.

Boutros Boutros, Emirates’ Executive Vice President of Corporate Communications, Marketing and Brand, expressed the airline’s enthusiasm for the renewed partnership and the launch of the “Force for Good” initiative. He highlighted Emirates’ dedication to giving back to the communities it serves and nurturing young tennis talent.

Beyond the court refurbishment program, Emirates will continue to enhance the US Open experience for fans through on-site activations, in-flight entertainment, and a revamped hospitality suite. The airline’s commitment to the tournament and its efforts to positively impact the lives of young people exemplify its role as a global leader in aviation and corporate social responsibility.

Emirates’ extended partnership with the US Open and the launch of the “Force for Good” initiative underscore the airline’s dedication to tennis, community development, and providing exceptional experiences for its customers.

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