Diriyah Project Takes Center Stage at Harrods in London

Diriyah Gate, a mega-development project underway in Saudi Arabia, is showcasing itself at the prestigious Harrods department store in London. This pop-up exhibition aims to attract international interest in the ambitious $63 billion project.

Diriyah on Display: A Glimpse into the Future

The centerpiece of the exhibition is a display showcasing the master plan for Diriyah. This urban development project, set to be completed in Diriyah, the historic birthplace of Saudi Arabia, will be massive – more than six times the size of Monaco. When finished, Diriyah will boast hotels, a metro system, extensive retail space, and commercial office space.

The exhibition isn’t just about showcasing Diriyah’s scale; it also highlights the project’s commitment to luxury living and cultural heritage. Visitors can explore plans for 350 residences developed by renowned brands like Ritz-Carlton, Baccarat, and Corinthia.

Global Appeal and Investment Opportunities

Diriyah Company sees this project as a way to attract international investment and talent to Saudi Arabia. The recent allowance for non-Saudis to purchase property in the Kingdom opens doors for potential residents and investors. Representatives at the Harrods exhibition are available to explain the unique features of each residential development.

Promoting Diriyah on a Global Scale

The Harrods exhibition is part of a broader strategy to promote Diriyah on the world stage. Similar events are planned in major cities like Los Angeles, New York, Sydney, and Paris. The positive response from visitors at Harrods, particularly those with a connection to Arab culture, underscores the project’s potential to resonate with a global audience.

Diriyah Gate aims to be more than just a development project; it aspires to be a symbol of Saudi Arabia’s cultural heritage and a beacon for future growth.

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