Diriyah Company Signs Off on Diriyah Saudi Super Cup Sponsorship, Eyes Global Cultural Hub Status

Diriyah Company concludes its sponsorship of the recently held Diriyah Saudi Super Cup in Abu Dhabi, marking a significant step towards their vision. This strategic partnership served as a powerful platform to showcase the captivating cultural heritage of Diriyah, also known as “The City of Earth,” to a global audience.

With a long-term goal of establishing Diriyah as a premier global hub for culture and tourism, Diriyah Company recognizes the importance of international exposure. The Diriyah Saudi Super Cup, featuring some of the world’s elite football teams, provided an ideal opportunity to achieve this objective.

By sponsoring this prestigious event, Diriyah Company successfully cast a spotlight on the rich history and traditions of Diriyah. The tournament garnered significant international attention, attracting viewers from around the world who were exposed to the unique essence of this ancient city.

This sponsorship signifies more than just a single sporting event. It represents a deliberate step towards a broader vision. Diriyah Company’s continued efforts promise to transform Diriyah into a captivating destination, attracting visitors eager to experience its cultural treasures.